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Contemporary Strategic Marketing
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, October of 2007 ‧
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SYNOPSIS
Useful for single semester modules, this book in addition to text, also contains case studies and readings as well as a companion website. It emphasises on practicality and the text encourages the student to engage with the debate itself and not just the theory.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230507203 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | October of 2007 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 488 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780230507203 |
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