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Consumer Science For Marketing
language: english
Publisher:
Bocconi University Press, November of 2022 ‧
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SYNOPSIS
Considers the main topics of consumer psychology from the viewpoint of their contributions to marketing. While the book provides a comprehensive overview of the discipline it also guides the reader through theories and data for a straightforward understanding of their practical applications.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9788885486744 |
| Publisher: | Bocconi University Press |
| Release Date: | November of 2022 |
| Language: | English |
| Dimensions: | 171 x 241 x 20 mm |
| Cover: | Softcover |
| Pages: | 196 |
| Format: | Book |
| Collection: | Elite Protection Services |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9788885486744 |
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