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Consumer Behaviour

by Karen Webb
language: english
Publisher: MCGRAW-HILL EDUCATION, October of 2009 ‧
51,36€
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A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.

Consumer Behaviour

by Karen Webb

Property Description
ISBN: 9780070278370
Publisher: MCGRAW-HILL EDUCATION
Release Date: October of 2009
Language: English
Dimensions: 201 x 251 x 10 mm
Cover: Softcover
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780070278370