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Consumer Behaviour
language: english
Publisher:
MCGRAW-HILL EDUCATION, October of 2009 ‧
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SYNOPSIS
A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.
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| Property | Description |
|---|---|
| ISBN: | 9780070278370 |
| Publisher: | MCGRAW-HILL EDUCATION |
| Release Date: | October of 2009 |
| Language: | English |
| Dimensions: | 201 x 251 x 10 mm |
| Cover: | Softcover |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780070278370 |
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