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Construction Marketing
Strategies For Success
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, May of 1998 ‧
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SYNOPSIS
A guide to the marketing of the construction industry. The text aims to both identify and analyze the main principles of marketing and then apply these to the different parts of the industry, its activities and the professions that operate within it. Case studies are also included.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780333692783 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | May of 1998 |
| Language: | English |
| Dimensions: | 156 x 233 x 14 mm |
| Cover: | Softcover |
| Pages: | 264 |
| Format: | Book |
| Collection: | Building & Surveying Series |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780333692783 |
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