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Connecting With Consumers Through Effective Personalization And Programmatic Advertising
language: english
Publisher:
IGI GLOBAL, January of 2024 ‧
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SYNOPSIS
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781668491461 |
| Publisher: | IGI GLOBAL |
| Release Date: | January of 2024 |
| Language: | English |
| Dimensions: | 216 x 279 x 20 mm |
| Cover: | Hardcover |
| Pages: | 308 |
| Format: | Book |
| Collection: | E-Book Collection - Copyright 2022 |
| Categories: |
Books in English
>
Others
|
| EAN: | 9781668491461 |
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