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Concise Introduction To Sports Marketing
language: english
Publisher:
EDWARD ELGAR PUBLISHING LTD, July of 2023 ‧
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SYNOPSIS
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781802208405 |
| Publisher: | EDWARD ELGAR PUBLISHING LTD |
| Release Date: | July of 2023 |
| Language: | English |
| Dimensions: | 138 x 216 x 20 mm |
| Cover: | Hardcover |
| Pages: | 206 |
| Format: | Book |
| Collection: | Elgar Concise Introductions |
| Categories: |
Books in English
>
Others
|
| EAN: | 9781802208405 |
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