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Computer-Mediated Marketing Strategies
Social Media And Online Brand Communities
language: english
Publisher:
Idea Group,U.S., October of 2014 ‧
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SYNOPSIS
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781466665958 |
| Publisher: | Idea Group,U.S. |
| Release Date: | October of 2014 |
| Language: | English |
| Dimensions: | 152 x 229 x 20 mm |
| Cover: | Hardcover |
| Pages: | 313 |
| Format: | Book |
| Collection: | Energy, Power Electronics, And Machines |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781466665958 |
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