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Competitive Strategy For Dummies

by Richard Pettinger
language: english
Publisher: JOHN WILEY & SONS INC, April of 2009 ‧
21,62€
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Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.

Competitive Strategy For Dummies

by Richard Pettinger

Property Description
ISBN: 9780470779309
Publisher: JOHN WILEY & SONS INC
Release Date: April of 2009
Language: English
Cover: Softcover
Pages: 392
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780470779309