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Competitive Sme
Building Competitive Advantage Through Marketing Excellence For Small To Medium Sized Enterprises
language: english
Publisher:
KOGAN PAGE LTD, February of 2013 ‧
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SYNOPSIS
Outlines how SMEs, despite the strong and relentless pressure to 'act like a major corporate' even when it is obviously not large and does not have the resources or level of management attention to do so, can in fact out-perform larger organisations when it comes to marketing and 'being small' can actually be a positive benefit.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780749468507 |
| Publisher: | KOGAN PAGE LTD |
| Release Date: | February of 2013 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 232 |
| Format: | Book |
| Collection: | Open & Distance Learning S. |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780749468507 |
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