Communication And Persuasion

Central And Peripheral Routes To Attitude Change

by Richard E. Petty e John T. Cacioppo
language: english
Publisher: SPRINGER-VERLAG NEW YORK INC., October of 2011 ‧
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We enjoyed arguing with each other at our initial meeting in 1973 and have sub- sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph.

Communication And Persuasion

Central And Peripheral Routes To Attitude Change

by Richard E. Petty e John T. Cacioppo

Property Description
ISBN: 9781461293781
Publisher: SPRINGER-VERLAG NEW YORK INC.
Release Date: October of 2011
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 264
Format: Book
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9781461293781