Capa do artigo Commitment-Led Marketing

Commitment-Led Marketing

The Key To Brand Profits Is In The Customer'S Mind

by Butch Rice e Jan Hofmeyr
language: english
Publisher: JOHN WILEY & SONS INC, November of 2000 ‧
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If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything.

Commitment-Led Marketing

The Key To Brand Profits Is In The Customer'S Mind

by Butch Rice e Jan Hofmeyr

Property Description
ISBN: 9780471495741
Publisher: JOHN WILEY & SONS INC
Release Date: November of 2000
Language: English
Cover: Hardcover
Pages: 320
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780471495741

JAN HOFMEYR

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