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Collaborating With Customers To Innovate
Conceiving And Marketing Products In The Networking Age
language: english
Publisher:
EDWARD ELGAR PUBLISHING LTD, January of 2010 ‧
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SYNOPSIS
Explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development. This book highlights the role that digital environments play in allowing firms to engage customers in product design and testing. It develops a major review of web-based tools for marketing interaction.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781849800587 |
| Publisher: | EDWARD ELGAR PUBLISHING LTD |
| Release Date: | January of 2010 |
| Language: | English |
| Dimensions: | 155 x 234 x 13 mm |
| Cover: | Softcover |
| Pages: | 176 |
| Format: | Book |
| Collection: | Lifecycles |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781849800587 |
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