Classic Failures In Product Marketing

Marketing Principles Violations And How To Avoid Them

by Donald W. Hendon
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, August of 1989 ‧
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Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure.

Classic Failures In Product Marketing

Marketing Principles Violations And How To Avoid Them

by Donald W. Hendon

Property Description
ISBN: 9780899303048
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: August of 1989
Language: English
Dimensions: 156 x 230 x 23 mm
Cover: Hardcover
Pages: 205
Format: Book
Collection: Contemporary Language Education S.
Categories: Books in English > Management > Marketing
EAN: 9780899303048