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Citizen Brands
Putting Society At The Heart Of Your Business
language: english
Publisher:
JOHN WILEY & SONS INC, February of 2003 ‧
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SYNOPSIS
Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends.
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| Property | Description |
|---|---|
| ISBN: | 9780470853580 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | February of 2003 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 272 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780470853580 |
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Citizen BrandsJOHN WILEY & SONS INC61,79€
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