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Casting For Big Ideas
A New Manifesto For Agency Managers
language: english
Publisher:
JOHN WILEY & SONS INC, July of 2003 ‧
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SYNOPSIS
Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780471309543 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | July of 2003 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 256 |
| Format: | Book |
| Categories: |
Books in English
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| EAN: | 9780471309543 |
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