Casting For Big Ideas

A New Manifesto For Agency Managers

by Andrew Jaffe
language: english
Publisher: JOHN WILEY & SONS INC, July of 2003 ‧
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Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies.

Casting For Big Ideas

A New Manifesto For Agency Managers

by Andrew Jaffe

Property Description
ISBN: 9780471309543
Publisher: JOHN WILEY & SONS INC
Release Date: July of 2003
Language: English
Cover: Hardcover
Pages: 256
Format: Book
Categories: Books in English > Art > Design and Illustration
EAN: 9780471309543