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Campaign Strategies And Message Design
A Practitioner'S Guide From Start To Finish
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, January of 1999 ‧
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SYNOPSIS
How do professionals plan and execute a public communications campaign? This is a step-by-step examination of the conceptualizing, planning and execution of a public relations, marketing/advertising, political, or social issue campaign.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780275955922 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | January of 1999 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 224 |
| Format: | Book |
| Collection: | The Washington Papers |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9780275955922 |
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