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Business To Business Marketing Management
A Global Perspective
language: english
Publisher:
TAYLOR & FRANCIS LTD, December of 2021 ‧
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SYNOPSIS
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.
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| Property | Description |
|---|---|
| ISBN: | 9780367757946 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | December of 2021 |
| Language: | English |
| Dimensions: | 311 x 174 x 28 mm |
| Cover: | Softcover |
| Pages: | 520 |
| Format: | Book |
| Collection: | Routledge Advances In Sociology |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780367757946 |
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