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Brides, Inc.
American Weddings And The Business Of Tradition
language: english
Publisher:
UNIVERSITY OF PENNSYLVANIA PRESS, August of 2008 ‧
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SYNOPSIS
Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780812220452 |
| Publisher: | UNIVERSITY OF PENNSYLVANIA PRESS |
| Release Date: | August of 2008 |
| Language: | English |
| Dimensions: | 152 x 229 x 20 mm |
| Cover: | Softcover |
| Pages: | 320 |
| Format: | Book |
| Collection: | The City In The Twenty-First Century |
| Categories: |
Books in English
>
Management
>
Hospitality and Tourism
Books in English > Others |
| EAN: | 9780812220452 |
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