Capa do artigo Branding The Nation

Branding The Nation

The Global Business Of National Identity

by Melissa (Assistant Profesor, Assistant Profesor, Rutgers University) Aronczyk
language: english
Publisher: OXFORD UNIVERSITY PRESS INC, October of 2013 ‧
OUT OF STOCK OR NOT AVAILABLE
Sell ​​your book
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

Branding The Nation

The Global Business Of National Identity

by Melissa (Assistant Profesor, Assistant Profesor, Rutgers University) Aronczyk

Property Description
ISBN: 9780199752171
Publisher: OXFORD UNIVERSITY PRESS INC
Release Date: October of 2013
Language: English
Dimensions: 155 x 235 x 16 mm
Cover: Softcover
Pages: 256
Format: Book
Collection: Inner Lives
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780199752171

BOOKS FROM THE SAME COLLECTION

SEE MORE TITLES FROM THIS COLLECTION

MELISSA (ASSISTANT PROFESOR, ASSISTANT PROFESOR, RUTGERS UNIVERSITY) ARONCZYK

SEE MORE TITLES BY THIS AUTHOR

PEOPLE WHO BOUGHT ALSO BOUGHT