Brand Warriors China

The Balancing Act Of Brand Leadership In The 21st Century

by Serge Dumont e Fiona Gilmore
language: english
Publisher: Profile Books Ltd, May of 2003 ‧
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An examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance.

Brand Warriors China

The Balancing Act Of Brand Leadership In The 21st Century

by Serge Dumont e Fiona Gilmore

Property Description
ISBN: 9781861976994
Publisher: Profile Books Ltd
Release Date: May of 2003
Language: English
Cover: Softcover
Pages: 256
Format: Book
Collection: Touch And Feel S.
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781861976994