Brand Rejuvenation

How To Protect, Strengthen And Add Value To Your Brand To Prevent It From Ageing

by Jean-Marc Lehu
language: english
Publisher: KOGAN PAGE LTD, November of 2007 ‧
OUT OF STOCK OR NOT AVAILABLE
Sell ​​your book
According to the American Marketing Association, 80 percent of all new brands fail. This title highlights the ageing problem that every brand can potentially face and investigates how companies can take steps to counter the ageing process.

Brand Rejuvenation

How To Protect, Strengthen And Add Value To Your Brand To Prevent It From Ageing

by Jean-Marc Lehu

Property Description
ISBN: 9780749451462
Publisher: KOGAN PAGE LTD
Release Date: November of 2007
Language: English
Cover: Softcover
Pages: 272
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780749451462