Brand Nfl

Making And Selling America'S Favorite Sport

by Michael Oriard
Book eBook
language: english
Publisher: THE UNIVERSITY OF NORTH CAROLINA PRESS, September of 2010 ‧
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Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.

Brand Nfl

Making And Selling America'S Favorite Sport

by Michael Oriard

Property Description
ISBN: 9780807871560
Publisher: THE UNIVERSITY OF NORTH CAROLINA PRESS
Release Date: September of 2010
Language: English
Dimensions: 156 x 235 x 21 mm
Cover: Softcover
Pages: 344
Format: Book
Categories: Books in English > History > Story
EAN: 9780807871560