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Brand Nfl
Making And Selling America'S Favorite Sport
language: english
Publisher:
THE UNIVERSITY OF NORTH CAROLINA PRESS, September of 2010 ‧
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SYNOPSIS
Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.
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| Property | Description |
|---|---|
| ISBN: | 9780807871560 |
| Publisher: | THE UNIVERSITY OF NORTH CAROLINA PRESS |
| Release Date: | September of 2010 |
| Language: | English |
| Dimensions: | 156 x 235 x 21 mm |
| Cover: | Softcover |
| Pages: | 344 |
| Format: | Book |
| Categories: |
Books in English
>
History
>
Story
|
| EAN: | 9780807871560 |
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