Brand New China

Advertising, Media, And Commercial Culture

by Jing Wang
language: english
Publisher: Harvard University Press, April of 2010 ‧
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Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang’s experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

Brand New China

Advertising, Media, And Commercial Culture

by Jing Wang

Property Description
ISBN: 9780674047082
Publisher: Harvard University Press
Release Date: April of 2010
Language: English
Cover: Softcover
Pages: 432
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9780674047082