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Brand New China
Advertising, Media, And Commercial Culture
language: english
Publisher:
Harvard University Press, April of 2010 ‧
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SYNOPSIS
Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang’s experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780674047082 |
| Publisher: | Harvard University Press |
| Release Date: | April of 2010 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 432 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Sociology
Books in English > Others |
| EAN: | 9780674047082 |
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