BRAND MANAGEMENT WITH BRAND METRICS

by William Neal e Ronald G. Strauss
language: english
brand: Cengage Learning, October of 2005 ‧
33,11€
Providing a roadmap on how brands are built (and destroyed), this resourceful book delivers rigorous metrics that allow brand-building investments to be effectively evaluated and managed financially. It also addresses brand metrics for different audiences - investors, senior managers, brand managers, sales forces, and employees.

BRAND MANAGEMENT WITH BRAND METRICS

by William Neal e Ronald G. Strauss

Property Description
ISBN: 9781587992049
brand: Cengage Learning
Release Date: October of 2005
Language: English
Pages: 300
EAN: 9781587992049