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BRAND MANAGEMENT WITH BRAND METRICS
language: english
brand:
Cengage Learning, October of 2005 ‧
see product details
33,11€
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SYNOPSIS
Providing a roadmap on how brands are built (and destroyed), this resourceful book delivers rigorous metrics that allow brand-building investments to be effectively evaluated and managed financially. It also addresses brand metrics for different audiences - investors, senior managers, brand managers, sales forces, and employees.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781587992049 |
| brand: | Cengage Learning |
| Release Date: | October of 2005 |
| Language: | English |
| Pages: | 300 |
| EAN: | 9781587992049 |