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Brand Management
Co-Creating Meaningful Brands
language: english
Publisher:
SAGE PUBLICATIONS LTD, February of 2021 ‧
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SYNOPSIS
Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781529720136 |
| Publisher: | SAGE PUBLICATIONS LTD |
| Release Date: | February of 2021 |
| Language: | English |
| Dimensions: | 186 x 232 x 20 mm |
| Cover: | Hardcover |
| Pages: | 432 |
| Format: | Book |
| Collection: | What Do We Know And What Should We Do About: |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781529720136 |
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