Brand Management

Co-Creating Meaningful Brands

by Michael Beverland
language: english
Publisher: SAGE PUBLICATIONS LTD, February of 2021 ‧
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Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

Brand Management

Co-Creating Meaningful Brands

by Michael Beverland

Property Description
ISBN: 9781529720136
Publisher: SAGE PUBLICATIONS LTD
Release Date: February of 2021
Language: English
Dimensions: 186 x 232 x 20 mm
Cover: Hardcover
Pages: 432
Format: Book
Collection: What Do We Know And What Should We Do About:
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781529720136