Brand Management In Emerging Markets: Theories And Practices

Theories And Practices

by Cheng Lu Wang e Wei Wang
language: english
Publisher: Idea Group,U.S., June of 2014 ‧
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"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--

Brand Management In Emerging Markets: Theories And Practices

Theories And Practices

by Cheng Lu Wang e Wei Wang

Property Description
ISBN: 9781466662421
Publisher: Idea Group,U.S.
Release Date: June of 2014
Language: English
Dimensions: 850 x 1,100 x 81 mm
Cover: Hardcover
Pages: 337
Format: Book
Collection: Advances In Human And Social Aspects Of Technology
Categories: Books in English > Others
EAN: 9781466662421