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Brand Breakout
How Emerging Market Brands Will Go Global
language: english
Publisher:
Palgrave Macmillan, February of 2015 ‧
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SYNOPSIS
Written by the world's leading thinkers on brand strategy, this updated paperback edition looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with Western brands.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137467591 |
| Publisher: | Palgrave Macmillan |
| Release Date: | February of 2015 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 256 |
| Format: | Book |
| Collection: | Migration, Diasporas And Citizenship |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781137467591 |
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