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Brand Aesthetics
language: english
Publisher:
Palgrave Macmillan, July of 2012 ‧
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SYNOPSIS
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230336735 |
| Publisher: | Palgrave Macmillan |
| Release Date: | July of 2012 |
| Language: | English |
| Dimensions: | 142 x 222 x 23 mm |
| Cover: | Hardcover |
| Pages: | 230 |
| Format: | Book |
| Collection: | Contemporary States And Societies Series |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780230336735 |
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