Capa do artigo Best-Worst Scaling

Best-Worst Scaling

Theory, Methods And Applications

by Jordan J. (University Of South Australia) Louviere, A. A. J. (University Of Victoria, British Columbia) Marley e Terry N. (University Of Western Sydney) Flynn
language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, September of 2015 ‧
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This is the first systematic treatment of the theory and application of best-worst scaling (BWS), an emerging methodology in choice experiments. The three types of best-worst scaling are introduced and explored, and example applications and case studies illustrate how to implement, apply, and analyze the theory across many different disciplines.

Best-Worst Scaling

Theory, Methods And Applications

by Jordan J. (University Of South Australia) Louviere, A. A. J. (University Of Victoria, British Columbia) Marley e Terry N. (University Of Western Sydney) Flynn

Property Description
ISBN: 9781107043152
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: September of 2015
Language: English
Dimensions: 180 x 251 x 19 mm
Cover: Hardcover
Pages: 360
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9781107043152

A. A. J. (UNIVERSITY OF VICTORIA, BRITISH COLUMBIA) MARLEY

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