Bank Marketing For The 90'S

New Ideas From 55 Of The Best Marketers In Banking

by Don Wright
language: english
Publisher: JOHN WILEY & SONS INC, May of 1991 ‧
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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry.

Bank Marketing For The 90'S

New Ideas From 55 Of The Best Marketers In Banking

by Don Wright

Property Description
ISBN: 9780471522645
Publisher: JOHN WILEY & SONS INC
Release Date: May of 1991
Language: English
Cover: Hardcover
Pages: 228
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Finances
EAN: 9780471522645