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Audience Economics
Media Institutions And The Audience Marketplace
language: english
Publisher:
COLUMBIA UNIVERSITY PRESS, September of 2003 ‧
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SYNOPSIS
Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780231126526 |
| Publisher: | COLUMBIA UNIVERSITY PRESS |
| Release Date: | September of 2003 |
| Language: | English |
| Dimensions: | 152 x 229 x 19 mm |
| Cover: | Hardcover |
| Pages: | 256 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
Books in English > Others |
| EAN: | 9780231126526 |
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