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Attracting Investors
A Marketing Approach To Finding Funds For Your Business
language: english
Publisher:
JOHN WILEY & SONS INC, September of 2004 ‧
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SYNOPSIS
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780471646563 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | September of 2004 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 256 |
| Format: | Book |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Finances
Books in English > Others |
| EAN: | 9780471646563 |
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