Aesthetics In Marketing

by G. Ganesh Das e Rajat K Baisya
language: english
Publisher: SAGE PUBLICATIONS INC, March of 2008 ‧
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Defines aesthetics and uncovers and looks into various aesthetic attributes and qualities in a product. This book deliberates the importance of each of these attributes, qualities and elements of aesthetics and the kind of balance necessary between each, for designing successful products.

Aesthetics In Marketing

by G. Ganesh Das e Rajat K Baisya

Property Description
ISBN: 9780761935957
Publisher: SAGE PUBLICATIONS INC
Release Date: March of 2008
Language: English
Cover: Softcover
Pages: 316
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780761935957