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Advertising To Children
New Media And New Issues
language: english
Publisher:
Palgrave Macmillan, August of 2014 ‧
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SYNOPSIS
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230252028 |
| Publisher: | Palgrave Macmillan |
| Release Date: | August of 2014 |
| Language: | English |
| Dimensions: | 141 x 222 x 20 mm |
| Cover: | Hardcover |
| Pages: | 265 |
| Format: | Book |
| Collection: | Palgrave Classics In Economics |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9780230252028 |
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