Advertising To Children

New Media And New Issues

language: english
Publisher: Palgrave Macmillan, August of 2014 ‧
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This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Advertising To Children

New Media And New Issues

Property Description
ISBN: 9780230252028
Publisher: Palgrave Macmillan
Release Date: August of 2014
Language: English
Dimensions: 141 x 222 x 20 mm
Cover: Hardcover
Pages: 265
Format: Book
Collection: Palgrave Classics In Economics
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780230252028

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