Capa do artigo Advertising In The News

Advertising In The News

Paid-For Content And The South African Print Media

by Adrian Hadland, Bate Felix Tabi Tabe e Lesley Cowling
language: english
Publisher: HSRC PRESS, February of 2007 ‧
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The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising. This monograph looks at the range of strategies employed in the print sector to develop paid-for content.

Advertising In The News

Paid-For Content And The South African Print Media

by Adrian Hadland, Bate Felix Tabi Tabe e Lesley Cowling

Property Description
ISBN: 9780796921833
Publisher: HSRC PRESS
Release Date: February of 2007
Language: English
Dimensions: 210 x 280 x 6 mm
Cover: Softcover
Pages: 76
Format: Book
Collection: The Daughters Of Bainbridge House
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780796921833

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