Capa do artigo Advertising And Sales Promotion

Advertising And Sales Promotion

by Ken (Clements High School, Sugarland Tx) Kaser
language: english
Publisher: CENGAGE LEARNING, INC, January of 2012 ‧
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Offers an introduction to the principles and practices of advertising. This title explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications.

Advertising And Sales Promotion

by Ken (Clements High School, Sugarland Tx) Kaser

Property Description
ISBN: 9781111573232
Publisher: CENGAGE LEARNING, INC
Release Date: January of 2012
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Hardcover
Pages: 480
Format: Book
Collection: Aspen'S Fund Raising Series For The 21st Century
Categories: Books in English > Parenting > Educational Policies and School Administration
EAN: 9781111573232

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