Capa do artigo A New Brand Of Business

A New Brand Of Business

Charles Coolidge Parlin, Curtis Publishing Company, And The Origins Of Market Research

by Douglas Ward
language: english
Publisher: TEMPLE UNIVERSITY PRESS,U.S., July of 2009 ‧
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Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing business history that explains how and why Curtis developed its market research division. It examines the cultural and social reasons for the development and use of market research.

A New Brand Of Business

Charles Coolidge Parlin, Curtis Publishing Company, And The Origins Of Market Research

by Douglas Ward

Property Description
ISBN: 9781439900154
Publisher: TEMPLE UNIVERSITY PRESS,U.S.
Release Date: July of 2009
Language: English
Cover: Hardcover
Pages: 240
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781439900154

DOUGLAS WARD

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