adicionar à lista de desejos
A Business History Of The Swatch Group
The Rebirth Of Swiss Watchmaking And The Globalization Of The Luxury Industry
language: english
Publisher:
Palgrave Macmillan, April of 2014 ‧
see product details
OUT OF STOCK OR NOT AVAILABLE
Sell your book
SYNOPSIS
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137389060 |
| Publisher: | Palgrave Macmillan |
| Release Date: | April of 2014 |
| Language: | English |
| Dimensions: | 141 x 222 x 20 mm |
| Cover: | Hardcover |
| Pages: | 152 |
| Format: | Book |
| Collection: | Palgrave Macmillan Transnational History Series |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781137389060 |
BOOKS FROM THE SAME COLLECTION
-
10%Transnational And Transatlantic Perspectives On The Balkans, 1850–1918Springer International Publishing AG145,99€
162,21€free shipping -
eBook10%Remembering African Labor Migration To The Second WorldSpringer International Publishing3,96€ 10% CARD
-
10%The Formation Of The Swiss Hospital System (1840–1960)SPRINGER VERLAG, SINGAPORE175,73€ 10% CARDfree shipping
-
10%MedtechSPRINGER VERLAG, SINGAPORE135,18€ 10% CARDfree shipping