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Transgenerational Marketing eBook
Evolution, Expansion, And Experience
language: english
Publisher:
Springer International Publishing, November of 2019 ‧
see product details
171,59€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783030339265 |
| Publisher: | Springer International Publishing |
| Release Date: | November of 2019 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9783030339265 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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