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Brand Stretch eBook

Why 1 In 2 Extensions Fail, And How To Beat The Odds

by David Taylor
language: english
Publisher: WILEY, February of 2006 ‧
42,39€
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Ebook for ADE
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets.

Brand Stretch

Why 1 In 2 Extensions Fail, And How To Beat The Odds

by David Taylor

Property Description
ISBN: 9780470862124
Publisher: WILEY
Release Date: February of 2006
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9780470862124