Mark J. Penn

Mark J. Penn, formado pela Universidade de Harvard, e actual CEO da Burson-Marsteller (uma das maiores empresas de relações públicas do mundo), o autor distinguiu-se como um dos mais importantes analistas e estrategas norte-americanos. Responsável pela segunda eleição de Bill Clinton (de quem foi assessor até ao fim do último mandato) e pela terceira vitória de Tony Blair, Penn é consultor de várias companhias da Fortune 500 e de mais de 25 chefes de Estado.
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