Manuel Leiria

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Manuel Leiria tem o mestrado em estratégia e planeamento de marketing pelo ISEG (Universidade Técnica de Lisboa) e mais de vinte anos de experiência na gestão do marketing de seguradoras privadas e mutualistas.
Tem-se dedicado à docência de Marketing de Seguros e Comportamento do Consumidor no ISEGI (Universidade Nova de Lisboa).
O autor pode ser contactado através do sítio do livro em: www.insegurancemarketing-thebook. com
ou email: [email protected]
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