João Guerreiro

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Professor Associado em Marketing do ISCTE-IUL, Vice-Diretor da Unidade de Investigação em Gestão (BRU-IUL) e Diretor da Licenciatura em Tecnologias Digitais e Gestão do ISCTE-IUL. Autor de vários artigos científicos e conferencista na área das tecnologias aplicadas à gestão, nomeadamente sobre o impacto da IA na Gestão e no Marketing.
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