Jack Trout

Jack Trout é o presidente da Trout & Partners, uma empresa de marketing com escritórios em 14 países. Autor e coautor de inúmeros bestsellers, Jack Trout é responsável por algumas das ideias mais inovadoras em marketing dos últimos 20 anos. O seu conceito de «posicionamento» tornou-se a estratégia empresarial número um do mundo.
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