Inês Veloso

With a law degree from the University of Lisbon and a postgraduate degree in Marketing Management from ISEG, Inês Veloso has developed her career always linked to the area of ​​marketing and communication. In 2000 she worked as a journalist for the RTP He then moved into the business world, working at a communications consultancy, before transitioning to technology. SiemensLater, in 2008, she took over the leadership of the marketing area at the law firm CMS-RPA, joining the leading multinational in the field of human resources. Randstad, in 2012, where she is currently the Director of Marketing and Communications. Throughout her career, she has complemented her education with executive programs in Administration and Marketing at INSEAD Business School, in Leadership in University of Maryland, Robert H. Smith School of Business and in Marketing and Transformational Leadership for the London Business SchoolIn 2018 he published his first book about employer brand, WoW: New Ways of Working This is his second work.