Fotografia de David C. Edelman

David C. Edelman

David C. Edelman tem uma história com mais de três décadas na área da personalização. Em 1989, escreveu o famoso artigo Segment-of-One Marketing para a BCG. Desde então, tem contribuído como profissional e consultor em personalização, IA e marketing com as suas ideias visionárias. Atualmente, a par de consultor na BCG, é professor sénior na Harvard Business School.

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