Fotografia de BJ Fogg

BJ Fogg

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BJ FOGG é fundador e diretor do Behavior Design Lab em Stanford. Além de se dedicar à investigação e à pesquisa, Fogg dirige boot camps de Design Comportamental para inovadores e também lidera a Tiny Habits Academy, ajudando pessoas de todo o mundo. A revista Fortune recomenda-o como um dos «dez novos gurus que deveria conhecer». Com Pequenos Hábitos, o livro-guru para empresas de todo o mundo, Fogg leva, pela primeira vez, o seu já comprovado método a uma audiência global.

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