The Sage Handbook Of Qualitative Business And Management Research Methods (eBook)
Methods And Challenges
Sobre o livro
The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the key methods and challenges encountered when undertaking qualitative research in the field.
The chapters have been arranged into three thematic parts:
Part Oneexamines a broad spectrum ofcontemporary methods,from autoethnography and discourse analysis, to shadowing and thematic analysis.
Part Two presents an overview of keyvisual methods, such as photographs, drawing, video and web images.
Part Three exploresmethodological developments, including aesthetics and smell, fuzzy set comparative analysis, and beyond.