Social Media In Emergent Brazil (eBook)
How The Internet Affects Social Mobility
de Juliano Spyer
Sobre o livro
Since the popularisation of the internet, low-incomeBrazilians have received little government support to help them access it. Inresponse, they have largely self-financed their digital migration. Internetcafés became prosperous businesses in working-class neighbourhoods and ruralsettlements, and, more recently, families have aspired to buy their own home computerwith hire purchase agreements. As low-income Brazilians began to accesspopular social media sites in the mid-2000s, affluent Brazilians ridiculedtheir limited technological skills, different tastes and poor schooling, butthis did not deter them from expanding their online presence. Young peoplecreated profiles for barely literate older relatives and taught them tonavigate platforms such as Facebook and WhatsApp.
Based on 15 months ofethnographic research, this book aims to understand why low-income Brazilianshave invested so much of their time and money in learning about social media. JulianoSpyer explores this question from a number of perspectives, including education,relationships, work and politics. He argues that social media is the way forlow-income Brazilians to stay connected to the family and friends they see inperson on a regular basis, which suggests that social media serves a crucialfunction in strengthening traditional social relations.