Retail Experience With Face Application (eBook)
de Ana Javornik, Ana Moutinho e Russel Freeman
Sobre o livro
Award-winning creative innovation studio, Holition, has published their latest research on in-store retail user experience surrounding facial recognition and other technology-based points of sales. Research, conducted in collaboration with University College London Interaction Centre and the University of Cambridge Judge Business School, and other leading universities around the globe, aims to address crucial pain points in consumer experience that involve a new generation of digital technologies.UX Series Volume I entails pioneer studies surrounding customer's interactions with Holition's own FACE application, using facial recognition software to aid consumer's journeys in-store. FACE specialises in makeup applications, using a plethora of technologies to analyse the consumer's, skin tone, shade, skin type, facial features, and more in an effort to ease logistical issues of shopping in-store for and trying on makeup products. The findings underline the app's potential to support consumers' whilst shopping and to drive purchase intentions.